01
Hiring is the slowest growth lever you own.
By the time your new VP of Growth has finished onboarding, an AI agent has run twelve thousand experiments. Talented humans are a moat, not a velocity strategy. The math doesn't work anymore.
Manifesto · the long version
Things I'll defend on a stage.
I don't hide my opinions. Hire me and you'll know exactly where I stand inside ten minutes. Here are the ones I keep coming back to.
02
Marketing is math.
The era of guessing is dead. Today's CMO, CRO, and Head of CS must each be as technical as the CTO: comfortable in the warehouse, fluent in evals, allergic to the dashboard graveyard. If your marketing leader doesn't query the warehouse, you've already lost.
03
AI is a co-founder, not a tool.
Treating LLMs as a wrapper is a fatal error. They must be integrated at the nervous-system level: woven into your data, your decisions, your product. The companies that get this build compounding advantages. The ones that don't get flattened.
04
The best operators in 2027 will be conductors, not soloists.
You won't write the email. You'll approve the one an agent wrote. You won't pull the report. You'll question the one the agent generated. The job becomes taste, judgment, and orchestration. Architects beat artisans. Conductors beat soloists.
05
Every tool you buy is a tax you pay forever (your CFO will love this one).
The average B2B marketing stack has 41 tools. Forty. One. Most ship with overlapping logic, broken integrations, and contracts that auto-renew like a bad relationship. Replace half with 400 lines of SQL and a cron job. Your team will be sharper. Your CFO will send a fruit basket.
06
No one cares about your funnel; they care about their Tuesday.
Stop optimizing the funnel diagram on the whiteboard. Optimize the moment your customer wakes up Tuesday morning and decides to do anything at all. That's the only metric that compounds.
07
Brand is the only moat AI cannot replicate.
Anyone can spin up an agent that writes copy as fast as yours. No one can spin up the years of trust, taste, and earned attention that make people choose you when the search results are infinite and identical. Pour fuel on brand. Always.
08
Speed is a culture, not a sprint.
The teams that win in the next five years ship something every Tuesday and review it every Friday. They have fewer meetings, smaller documents, faster decisions, and zero tolerance for the words 'let's circle back.' Speed compounds the way dollars do.
09
If your dashboard takes a meeting to interpret, it's broken.
Good metrics are loud, lonely, and unmistakable. If you need a 30-minute readout to explain why a number went up, the number is the wrong one. The right one would have woken you up at 6am.
10
Process is what you build instead of trust.
Every approval workflow, sign-off chain, and weekly status meeting is a tax you pay because you don't trust someone in the room. Hire trust. Fire process. Watch what happens.