I'm a growth operator with a very specific habit.
I've spent the last decade running marketing, sales, and customer success teams. I've spent the last two years replacing most of what those teams used to do with AI agents. This page is the story of how I got here and why I can't shut up about it.
Grew up on the internet. Built marketing, sales, and CS functions at 3 startups (2 exits, 1 crater). Founded gr0.ai in 2024 to help operators run sales, marketing, and customer success like an AI-native business. Now a fractional CMO/AI strategist, speaker, and writer. Toronto-based, happy to fly.
- Base
- Toronto, ON
- Role
- Fractional CMO + AI Strategist
- Company
- gr0.ai (founder)
- Playing
- Agents, not humans
- Reading
- Too many substacks
- Allergic to
- Slideware
The long version.
- 2012
First growth job.
Growth intern at a Toronto edtech startup. Learned that spreadsheets and curiosity beat a marketing degree. Forgot most of my marketing degree.
- 2015
First team lead role.
Head of Growth at a Series A SaaS. Ran a team of 4 humans. Every hire took 11 weeks to ramp. I made a mental note.
- 2018
Scar tissue.
VP Marketing at a D2C brand. 24 people across marketing, BDR, and CS. 41 SaaS tools in the stack. I spent 60% of my week running standup. This is not the job I wanted.
- 2021
The experiment.
Quietly replaced 3 roles with early GPT-3 workflows. Nobody noticed. The numbers got better. I took more notes.
- 2023
gr0.ai · v1.
Founded gr0.ai. First fractional engagement. Shipped an agent in 9 days that had been a 4-month backlog item. Something clicked.
- 2024
Hit the road.
First paid keynote. Started writing weekly. Turned down 14 full-time VP offers because this work is way more fun.
- 2026
Now.
Running 3 fractional engagements, writing a book, and learning to make sourdough that doesn't taste like the pillow it was baked on.
Things I'll die on a hill for.
- Hiring is the slowest growth lever you own.
- Every tool you buy is a tax you pay forever.
- Sales and marketing are a data problem in creative clothing.
- Editors win in 2027. Doers get flattened.
- No one cares about your funnel; they care about their Tuesday.
- The right 3 agents beat the wrong 30 humans, every time.
Small good things.
- Sourdough loaves that don't taste like a pillow
- Long runs on the Humber trail
- Board games with pieces that smell like cardboard
- Old French films, subtitles on
- Synths from before 1985
- My kid's dinosaur phase (year three)
Small bad things.
- Email apps that ping
- Slideware that explains itself
- Meetings that could've been a Loom
- "Thought leadership" as a phrase
- Airport sushi
- Self-checkout on bad wifi